{"id":10003,"date":"2026-04-19T23:47:14","date_gmt":"2026-04-19T23:47:14","guid":{"rendered":"https:\/\/europe.edu.vn\/?p=10003"},"modified":"2026-04-19T23:47:16","modified_gmt":"2026-04-19T23:47:16","slug":"xu-huong-tieu-dung-tai-phap-dang-thay-doi-theo-huong-nao","status":"publish","type":"post","link":"https:\/\/europe.edu.vn\/fr\/xu-huong-tieu-dung-tai-phap-dang-thay-doi-theo-huong-nao\/","title":{"rendered":"Xu H\u01b0\u1edbng Ti\u00eau D\u00f9ng T\u1ea1i Ph\u00e1p \u0110ang Thay \u0110\u1ed5i Theo H\u01b0\u1edbng N\u00e0o?"},"content":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng Ph\u00e1p \u2013 m\u1ed9t trong nh\u1eefng n\u1ec1n kinh t\u1ebf ti\u00eau d\u00f9ng l\u1edbn nh\u1ea5t ch\u00e2u \u00c2u \u2013 \u0111ang tr\u1ea3i qua m\u1ed9t giai \u0111o\u1ea1n t\u00e1i c\u1ea5u tr\u00fac s\u00e2u s\u1eafc v\u1ec1 h\u00e0nh vi mua s\u1eafm. Nh\u1eefng bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf h\u1eadu COVID-19, \u00e1p l\u1ef1c l\u1ea1m ph\u00e1t, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 c\u00e1c ti\u00eau chu\u1ea9n b\u1ec1n v\u1eefng c\u1ee7a Li\u00ean minh ch\u00e2u \u00c2u \u0111ang bu\u1ed9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng Ph\u00e1p thay \u0111\u1ed5i c\u00e1ch h\u1ecd chi ti\u00eau, l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Kh\u00f4ng c\u00f2n l\u00e0 m\u00f4 h\u00ecnh ti\u00eau d\u00f9ng \u201cd\u1ef1a tr\u00ean kh\u1ea3 n\u0103ng chi tr\u1ea3\u201d, h\u00e0nh vi ti\u00eau d\u00f9ng t\u1ea1i Ph\u00e1p \u0111ang d\u1ecbch chuy\u1ec3n sang m\u00f4 h\u00ecnh \u201cd\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb\u201d \u2013 n\u01a1i m\u1ed7i quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111\u1ec1u g\u1eafn v\u1edbi y\u1ebfu t\u1ed1 h\u1ee3p l\u00fd, tr\u00e1ch nhi\u1ec7m v\u00e0 tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi doanh nghi\u1ec7p Vi\u1ec7t Nam, vi\u1ec7c hi\u1ec3u \u0111\u00fang c\u00e1c xu h\u01b0\u1edbng n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 l\u1ee3i th\u1ebf, m\u00e0 l\u00e0 \u0111i\u1ec1u ki\u1ec7n b\u1eaft bu\u1ed9c \u0111\u1ec3 th\u00e2m nh\u1eadp v\u00e0 t\u1ed3n t\u1ea1i t\u1ea1i th\u1ecb tr\u01b0\u1eddng Ph\u00e1p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Ti\u00eau d\u00f9ng th\u1eaft ch\u1eb7t nh\u01b0ng kh\u00f4ng c\u1ef1c \u0111oan<\/h2>\n\n\n\n<p>Sau giai \u0111o\u1ea1n \u201cchi ti\u00eau tr\u1ea3 th\u00f9\u201d h\u1eadu \u0111\u1ea1i d\u1ecbch, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00e2u \u00c2u n\u00f3i chung v\u00e0 Ph\u00e1p n\u00f3i ri\u00eang \u0111\u00e3 quay l\u1ea1i tr\u1ea1ng th\u00e1i ki\u1ec3m so\u00e1t chi ti\u00eau.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf n\u00ean <strong>nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1<\/strong><\/li>\n\n\n\n<li>T\u0103ng c\u01b0\u1eddng so s\u00e1nh tr\u01b0\u1edbc khi mua<\/li>\n\n\n\n<li>\u01afu ti\u00ean s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng cao<\/li>\n<\/ul>\n\n\n\n<p>Tuy nhi\u00ean, xu h\u01b0\u1edbng n\u00e0y kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c \u201cc\u1eaft gi\u1ea3m tri\u1ec7t \u0111\u1ec3\u201d. Thay v\u00e0o \u0111\u00f3, h\u1ecd chuy\u1ec3n sang <strong>chi ti\u00eau c\u00f3 ch\u1ecdn l\u1ecdc<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1eb5n s\u00e0ng ti\u1ebft ki\u1ec7m \u1edf s\u1ea3n ph\u1ea9m ph\u1ed5 th\u00f4ng<\/li>\n\n\n\n<li>Nh\u01b0ng chi m\u1ea1nh cho tr\u1ea3i nghi\u1ec7m, s\u1ee9c kh\u1ecfe, ho\u1eb7c s\u1ea3n ph\u1ea9m c\u00f3 \u00fd ngh\u0129a c\u00e1 nh\u00e2n<\/li>\n<\/ul>\n\n\n\n<p>Theo c\u00e1c b\u00e1o c\u00e1o to\u00e0n c\u1ea7u, ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa ti\u1ebft ki\u1ec7m v\u00e0 t\u1eadn h\u01b0\u1edfng, thay v\u00ec ch\u1ec9 t\u1eadp trung c\u1eaft gi\u1ea3m chi ph\u00ed .<\/p>\n\n\n\n<p><strong>H\u00e0m \u00fd cho doanh nghi\u1ec7p Vi\u1ec7t Nam:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u00f4ng c\u1ea1nh tranh b\u1eb1ng gi\u00e1 r\u1ebb thu\u1ea7n t\u00fay<\/li>\n\n\n\n<li>Ph\u1ea3i ch\u1ee9ng minh \u201cgi\u00e1 tr\u1ecb tr\u00ean m\u1ed7i euro chi ti\u00eau\u201d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng tr\u1edf th\u00e0nh chu\u1ea9n m\u1ef1c<\/h2>\n\n\n\n<p>Ph\u00e1p l\u00e0 m\u1ed9t trong nh\u1eefng qu\u1ed1c gia \u0111i \u0111\u1ea7u v\u1ec1 ti\u00eau chu\u1ea9n ESG (Environmental, Social, Governance). \u0110i\u1ec1u n\u00e0y ph\u1ea3n \u00e1nh tr\u1ef1c ti\u1ebfp v\u00e0o h\u00e0nh vi ti\u00eau d\u00f9ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u01afu ti\u00ean s\u1ea3n ph\u1ea9m th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng<\/li>\n\n\n\n<li>Quan t\u00e2m ngu\u1ed3n g\u1ed1c nguy\u00ean li\u1ec7u<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 cao quy tr\u00ecnh s\u1ea3n xu\u1ea5t minh b\u1ea1ch<\/li>\n\n\n\n<li>T\u0103ng nhu c\u1ea7u v\u1edbi s\u1ea3n ph\u1ea9m t\u00e1i ch\u1ebf, h\u1eefu c\u01a1, ho\u1eb7c c\u00f3 ch\u1ee9ng nh\u1eadn<\/li>\n<\/ul>\n\n\n\n<p>Ti\u00eau d\u00f9ng b\u1ec1n v\u1eefng kh\u00f4ng c\u00f2n l\u00e0 xu h\u01b0\u1edbng ng\u00e1ch m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n ph\u1ed5 bi\u1ebfn, khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng ch\u00fa tr\u1ecdng \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i c\u1ee7a s\u1ea3n ph\u1ea9m .<\/p>\n\n\n\n<p><strong>H\u00e0m \u00fd cho doanh nghi\u1ec7p Vi\u1ec7t Nam:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1eaft bu\u1ed9c ph\u1ea3i c\u00f3 ch\u1ee9ng nh\u1eadn (EU Organic, FSC, Fair Trade\u2026)<\/li>\n\n\n\n<li>Minh b\u1ea1ch chu\u1ed7i cung \u1ee9ng<\/li>\n\n\n\n<li>Gi\u1ea3m bao b\u00ec nh\u1ef1a, h\u01b0\u1edbng t\u1edbi eco-packaging<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. S\u1ed1 h\u00f3a to\u00e0n di\u1ec7n h\u00e0nh tr\u00ecnh mua s\u1eafm<\/h2>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Ph\u00e1p \u0111ang chuy\u1ec3n m\u1ea1nh sang m\u00f4i tr\u01b0\u1eddng s\u1ed1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mua s\u1eafm online t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh<\/li>\n\n\n\n<li>So s\u00e1nh gi\u00e1, \u0111\u1ecdc review tr\u01b0\u1edbc khi mua<\/li>\n\n\n\n<li>Thanh to\u00e1n kh\u00f4ng ti\u1ec1n m\u1eb7t ph\u1ed5 bi\u1ebfn<\/li>\n\n\n\n<li>C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m b\u1eb1ng AI<\/li>\n<\/ul>\n\n\n\n<p>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu trong h\u00e0nh vi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i, v\u1edbi nhu c\u1ea7u v\u1ec1 t\u1ed1c \u0111\u1ed9, ti\u1ec7n l\u1ee3i v\u00e0 kh\u1ea3 n\u0103ng so s\u00e1nh cao .<\/p>\n\n\n\n<p>\u0110\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u00f4ng c\u00f2n ph\u00e2n bi\u1ec7t online\/offline \u2192 chuy\u1ec3n sang <strong>omnichannel<\/strong><\/li>\n\n\n\n<li>Vai tr\u00f2 c\u1ee7a d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng l\u1edbn<\/li>\n<\/ul>\n\n\n\n<p><strong>H\u00e0m \u00fd cho doanh nghi\u1ec7p Vi\u1ec7t Nam:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u1ea3i hi\u1ec7n di\u1ec7n tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 (Amazon, Cdiscount, website ri\u00eang)<\/li>\n\n\n\n<li>T\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX\/UI, logistics, CSKH)<\/li>\n\n\n\n<li>\u0110\u1ea7u t\u01b0 v\u00e0o n\u1ed9i dung s\u1ed1 v\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. C\u00e1 nh\u00e2n h\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m l\u00ean ng\u00f4i<\/h2>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Ph\u00e1p kh\u00f4ng c\u00f2n mua s\u1ea3n ph\u1ea9m \u0111\u01a1n thu\u1ea7n \u2013 h\u1ecd mua tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n\n<p>Xu h\u01b0\u1edbng bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e1 nh\u00e2n h\u00f3a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/li>\n\n\n\n<li>Tr\u1ea3i nghi\u1ec7m mua s\u1eafm li\u1ec1n m\u1ea1ch<\/li>\n\n\n\n<li>G\u1eafn s\u1ea3n ph\u1ea9m v\u1edbi c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<p>Chi ti\u00eau \u0111ang d\u1ecbch chuy\u1ec3n t\u1eeb \u201cs\u1edf h\u1eefu\u201d sang \u201ctr\u1ea3i nghi\u1ec7m\u201d, ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i trong h\u1ec7 gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i .<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u1ef1c ph\u1ea9m: kh\u00f4ng ch\u1ec9 ngon m\u00e0 ph\u1ea3i \u201chealthy + story\u201d<\/li>\n\n\n\n<li>Th\u1eddi trang: kh\u00f4ng ch\u1ec9 \u0111\u1eb9p m\u00e0 ph\u1ea3i \u201cethical + identity\u201d<\/li>\n<\/ul>\n\n\n\n<p><strong>H\u00e0m \u00fd cho doanh nghi\u1ec7p Vi\u1ec7t Nam:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u00f4ng b\u00e1n h\u00e0ng h\u00f3a, m\u00e0 b\u00e1n \u201cconcept + story\u201d<\/li>\n\n\n\n<li>T\u1eadn d\u1ee5ng y\u1ebfu t\u1ed1 v\u0103n h\u00f3a Vi\u1ec7t Nam (th\u1ee7 c\u00f4ng, b\u1ea3n \u0111\u1ecba, truy\u1ec1n th\u1ed1ng)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u01afu ti\u00ean s\u1ee9c kh\u1ecfe v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ed1ng<\/h2>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng thay \u0111\u1ed5i r\u00f5 r\u1ec7t l\u00e0 s\u1ef1 d\u1ecbch chuy\u1ec3n sang ti\u00eau d\u00f9ng ph\u1ee5c v\u1ee5 s\u1ee9c kh\u1ecfe:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u1ef1c ph\u1ea9m h\u1eefu c\u01a1, \u00edt \u0111\u01b0\u1eddng, \u00edt ch\u1ebf bi\u1ebfn<\/li>\n\n\n\n<li>S\u1ea3n ph\u1ea9m t\u1ef1 nhi\u00ean, kh\u00f4ng h\u00f3a ch\u1ea5t<\/li>\n\n\n\n<li>D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c tinh th\u1ea7n v\u00e0 th\u1ec3 ch\u1ea5t<\/li>\n<\/ul>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng \u01b0u ti\u00ean s\u1ee9c kh\u1ecfe v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n trong quy\u1ebft \u0111\u1ecbnh mua s\u1eafm .<\/p>\n\n\n\n<p><strong>H\u00e0m \u00fd cho doanh nghi\u1ec7p Vi\u1ec7t Nam:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00f4ng s\u1ea3n, th\u1ef1c ph\u1ea9m s\u1ea1ch c\u00f3 l\u1ee3i th\u1ebf l\u1edbn<\/li>\n\n\n\n<li>C\u1ea7n ch\u1ee9ng minh ti\u00eau chu\u1ea9n an to\u00e0n th\u1ef1c ph\u1ea9m EU<\/li>\n\n\n\n<li>Truy xu\u1ea5t ngu\u1ed3n g\u1ed1c l\u00e0 b\u1eaft bu\u1ed9c<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. Ni\u1ec1m tin v\u00e0 t\u00ednh minh b\u1ea1ch tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh<\/h2>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng Ph\u00e1p c\u00f3 m\u1ee9c \u0111\u1ed9 y\u00eau c\u1ea7u r\u1ea5t cao v\u1ec1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minh b\u1ea1ch th\u00f4ng tin<\/li>\n\n\n\n<li>\u0110\u1ed9 tin c\u1eady th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/li>\n<\/ul>\n\n\n\n<p>H\u1ecd kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n \u201cmua ni\u1ec1m tin\u201d.<\/p>\n\n\n\n<p>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review t\u1eeb c\u1ed9ng \u0111\u1ed3ng<\/li>\n\n\n\n<li>Ch\u1ee9ng nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng<\/li>\n\n\n\n<li>Truy\u1ec1n th\u00f4ng minh b\u1ea1ch<\/li>\n<\/ul>\n\n\n\n<p><strong>H\u00e0m \u00fd cho doanh nghi\u1ec7p Vi\u1ec7t Nam:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n<\/li>\n\n\n\n<li>Tr\u00e1nh chi\u1ebfn l\u01b0\u1ee3c b\u00e1n nhanh \u2013 r\u00fat nhanh<\/li>\n\n\n\n<li>\u0110\u1ea7u t\u01b0 v\u00e0o uy t\u00edn v\u00e0 ch\u1ee9ng th\u1ef1c<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">7. S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a ti\u00eau d\u00f9ng \u201c\u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a\u201d v\u00e0 \u0111a v\u0103n h\u00f3a<\/h2>\n\n\n\n<p>Ng\u01b0\u1eddi Ph\u00e1p c\u00f3 xu h\u01b0\u1edbng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u01afu ti\u00ean s\u1ea3n ph\u1ea9m n\u1ed9i \u0111\u1ecba (Made in France)<\/li>\n\n\n\n<li>Nh\u01b0ng \u0111\u1ed3ng th\u1eddi c\u1edfi m\u1edf v\u1edbi s\u1ea3n ph\u1ea9m ngo\u1ea1i c\u00f3 b\u1ea3n s\u1eafc<\/li>\n<\/ul>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y t\u1ea1o ra c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p Vi\u1ec7t Nam n\u1ebfu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ea3n ph\u1ea9m c\u00f3 c\u00e2u chuy\u1ec7n r\u00f5 r\u00e0ng<\/li>\n\n\n\n<li>C\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u0103n h\u00f3a<\/li>\n\n\n\n<li>\u0110\u1ecbnh v\u1ecb \u0111\u00fang ph\u00e2n kh\u00fac<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">8. C\u01a1 h\u1ed9i cho doanh nghi\u1ec7p Vi\u1ec7t Nam t\u1ea1i th\u1ecb tr\u01b0\u1eddng Ph\u00e1p<\/h2>\n\n\n\n<p>T\u1eeb c\u00e1c xu h\u01b0\u1edbng tr\u00ean, c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ed9t s\u1ed1 ng\u00e0nh h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00f4ng s\u1ea3n, th\u1ef1c ph\u1ea9m s\u1ea1ch (c\u00e0 ph\u00ea, h\u1ea1t \u0111i\u1ec1u, tr\u00e1i c\u00e2y s\u1ea5y)<\/li>\n\n\n\n<li>Th\u1ee7 c\u00f4ng m\u1ef9 ngh\u1ec7, s\u1ea3n ph\u1ea9m eco<\/li>\n\n\n\n<li>Th\u1eddi trang b\u1ec1n v\u1eefng<\/li>\n\n\n\n<li>S\u1ea3n ph\u1ea9m organic, natural<\/li>\n<\/ul>\n\n\n\n<p>Tuy nhi\u00ean, r\u00e0o c\u1ea3n kh\u00f4ng n\u1eb1m \u1edf s\u1ea3n ph\u1ea9m, m\u00e0 n\u1eb1m \u1edf:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ti\u00eau chu\u1ea9n k\u1ef9 thu\u1eadt<\/li>\n\n\n\n<li>K\u00eanh ph\u00e2n ph\u1ed1i<\/li>\n\n\n\n<li>K\u1ebft n\u1ed1i \u0111\u1ed1i t\u00e1c<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">9. Vai tr\u00f2 c\u1ee7a k\u1ebft n\u1ed1i th\u01b0\u01a1ng m\u1ea1i Vi\u1ec7t \u2013 Ph\u00e1p<\/h2>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Ph\u00e1p c\u00f3 y\u00eau c\u1ea7u cao v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i ph\u1ee9c t\u1ea1p, vi\u1ec7c doanh nghi\u1ec7p Vi\u1ec7t Nam t\u1ef1 ti\u1ebfp c\u1eadn th\u01b0\u1eddng g\u1eb7p c\u00e1c v\u1ea5n \u0111\u1ec1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thi\u1ebfu th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng th\u1ef1c t\u1ebf<\/li>\n\n\n\n<li>Kh\u00f4ng hi\u1ec3u ti\u00eau chu\u1ea9n ph\u00e1p l\u00fd EU<\/li>\n\n\n\n<li>Kh\u00f3 t\u00ecm \u0111\u1ed1i t\u00e1c nh\u1eadp kh\u1ea9u uy t\u00edn<\/li>\n\n\n\n<li>R\u00e0o c\u1ea3n ng\u00f4n ng\u1eef v\u00e0 v\u0103n h\u00f3a kinh doanh<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u00e2y l\u00e0 l\u00fd do c\u00e1c t\u1ed5 ch\u1ee9c trung gian \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng.<\/p>\n\n\n\n<p>Trung t\u00e2m <strong><a href=\"https:\/\/europe.edu.vn\/fr\/\" data-type=\"link\" data-id=\"https:\/\/europe.edu.vn\/\">Europe Education<\/a><\/strong> hi\u1ec7n cung c\u1ea5p d\u1ecbch v\u1ee5 h\u1ed7 tr\u1ee3 k\u1ebft n\u1ed1i xu\u1ea5t nh\u1eadp kh\u1ea9u gi\u1eefa Vi\u1ec7t Nam v\u00e0 Ph\u00e1p, t\u1eadp trung v\u00e0o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng Ph\u00e1p<\/li>\n\n\n\n<li>K\u1ebft n\u1ed1i doanh nghi\u1ec7p v\u1edbi nh\u00e0 nh\u1eadp kh\u1ea9u, distributor t\u1ea1i Ph\u00e1p<\/li>\n\n\n\n<li>H\u1ed7 tr\u1ee3 h\u1ed3 s\u01a1, ti\u00eau chu\u1ea9n, ch\u1ee9ng nh\u1eadn<\/li>\n\n\n\n<li>T\u1ed5 ch\u1ee9c x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i, h\u1ed9i ch\u1ee3, networking<\/li>\n<\/ul>\n\n\n\n<p>M\u00f4 h\u00ecnh n\u00e0y gi\u00fap doanh nghi\u1ec7p:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00fat ng\u1eafn th\u1eddi gian th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng<\/li>\n\n\n\n<li>Gi\u1ea3m r\u1ee7i ro ph\u00e1p l\u00fd v\u00e0 v\u1eadn h\u00e0nh<\/li>\n\n\n\n<li>T\u0103ng x\u00e1c su\u1ea5t th\u00e0nh c\u00f4ng trong giao d\u1ecbch qu\u1ed1c t\u1ebf<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng t\u1ea1i Ph\u00e1p kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm, m\u00e0 l\u00e0 s\u1ef1 t\u00e1i c\u1ea5u tr\u00fac to\u00e0n di\u1ec7n h\u1ec7 gi\u00e1 tr\u1ecb ti\u00eau d\u00f9ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1eeb gi\u00e1 r\u1ebb \u2192 gi\u00e1 tr\u1ecb<\/li>\n\n\n\n<li>T\u1eeb ti\u1ec7n l\u1ee3i \u2192 tr\u1ea3i nghi\u1ec7m<\/li>\n\n\n\n<li>T\u1eeb s\u1ea3n ph\u1ea9m \u2192 tr\u00e1ch nhi\u1ec7m<\/li>\n\n\n\n<li>T\u1eeb mua h\u00e0ng \u2192 ni\u1ec1m tin<\/li>\n<\/ul>\n\n\n\n<p>Doanh nghi\u1ec7p Vi\u1ec7t Nam mu\u1ed1n ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng n\u00e0y bu\u1ed9c ph\u1ea3i chuy\u1ec3n \u0111\u1ed5i t\u01b0\u01a1ng \u1ee9ng. Kh\u00f4ng c\u00f2n ch\u1ed7 cho chi\u1ebfn l\u01b0\u1ee3c ng\u1eafn h\u1ea1n, thi\u1ebfu minh b\u1ea1ch ho\u1eb7c c\u1ea1nh tranh b\u1eb1ng gi\u00e1 \u0111\u01a1n thu\u1ea7n.<\/p>\n\n\n\n<p>N\u1eafm b\u1eaft \u0111\u00fang xu h\u01b0\u1edbng l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n. K\u1ebft n\u1ed1i \u0111\u00fang h\u1ec7 sinh th\u00e1i l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ee7.<\/p>","protected":false},"excerpt":{"rendered":"<p>Th\u1ecb tr\u01b0\u1eddng Ph\u00e1p \u2013 m\u1ed9t trong nh\u1eefng n\u1ec1n kinh t\u1ebf ti\u00eau d\u00f9ng l\u1edbn nh\u1ea5t ch\u00e2u \u00c2u \u2013 \u0111ang tr\u1ea3i qua m\u1ed9t giai \u0111o\u1ea1n t\u00e1i c\u1ea5u tr\u00fac s\u00e2u s\u1eafc v\u1ec1 h\u00e0nh vi mua s\u1eafm. Nh\u1eefng bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf h\u1eadu COVID-19, \u00e1p l\u1ef1c l\u1ea1m ph\u00e1t, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 c\u00e1c ti\u00eau chu\u1ea9n b\u1ec1n v\u1eefng c\u1ee7a Li\u00ean&#8230;<\/p>","protected":false},"author":1,"featured_media":10004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-10003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xuc-tien-thuong-mai-phap-viet"],"acf":[],"_links":{"self":[{"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/posts\/10003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/comments?post=10003"}],"version-history":[{"count":1,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/posts\/10003\/revisions"}],"predecessor-version":[{"id":10005,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/posts\/10003\/revisions\/10005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/media\/10004"}],"wp:attachment":[{"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/media?parent=10003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/categories?post=10003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/tags?post=10003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}