Ph\u00e1p kh\u00f4ng ch\u1ec9 l\u00e0 tr\u00e1i tim c\u1ee7a Li\u00ean minh Ch\u00e2u \u00c2u m\u00e0 c\u00f2n l\u00e0 c\u1eeda ng\u00f5 v\u0103n h\u00f3a, th\u01b0\u01a1ng m\u1ea1i kh\u1eaft khe b\u1eadc nh\u1ea5t th\u1ebf gi\u1edbi. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam, vi\u1ec7c \u0111\u1eb7t ch\u00e2n l\u00ean th\u00e1p Eiffel kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 b\u00e0i to\u00e1n xu\u1ea5t kh\u1ea9u h\u00e0ng h\u00f3a, m\u00e0 l\u00e0 cu\u1ed9c ch\u01a1i c\u00e2n n\u00e3o v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. T\u1ea1i sao c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m Vi\u1ec7t r\u1ea5t t\u1ed1t nh\u01b0ng m\u00e3i ch\u1ec9 n\u1eb1m trong k\u1ec7 h\u00e0ng c\u1ee7a c\u00e1c si\u00eau th\u1ecb ng\u01b0\u1eddi \u00c1 m\u00e0 kh\u00f4ng th\u1ec3 len l\u1ecfi v\u00e0o gi\u1ecf h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng Ph\u00e1p b\u1ea3n \u0111\u1ecba? C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng. B\u00e0i vi\u1ebft n\u00e0y c\u1ee7a Europe Education s\u1ebd khai ph\u00f3ng l\u1ed9 tr\u00ecnh chi ti\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p Vi\u1ec7t \u0111\u1ecbnh v\u1ecb v\u00e0 t\u1ecfa s\u00e1ng t\u1ea1i qu\u1ed1c gia h\u00ecnh l\u1ee5c l\u0103ng n\u00e0y.<\/p>\n
Ng\u01b0\u1eddi Ph\u00e1p kh\u00f4ng mua h\u00e0ng ch\u1ec9 v\u00ec gi\u00e1 r\u1ebb. H\u1ecd mua m\u1ed9t c\u00e2u chuy\u1ec7n, m\u1ed9t di s\u1ea3n v\u00e0 m\u1ed9t l\u1eddi cam k\u1ebft v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng. Th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t khi sang Ph\u00e1p c\u1ea7n tr\u00fat b\u1ecf t\u00e2m th\u1ebf ‘h\u00e0ng gi\u00e1 r\u1ebb’ \u0111\u1ec3 thay th\u1ebf b\u1eb1ng h\u00ecnh \u1ea3nh ‘h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng cao t\u1eeb ph\u01b0\u01a1ng \u0110\u00f4ng’. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u1ec9n chu t\u1eeb nh\u00e3n m\u00e1c \u0111\u1ebfn quy tr\u00ecnh s\u1ea3n xu\u1ea5t.<\/p>\n
Hi\u1ec7n nay, ng\u01b0\u1eddi Ph\u00e1p c\u1ef1c k\u1ef3 quan t\u00e2m \u0111\u1ebfn ch\u1ee9ng ch\u1ec9 h\u1eefu c\u01a1 (Bio), th\u01b0\u01a1ng m\u1ea1i c\u00f4ng b\u1eb1ng (Fair Trade) v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 b\u1ec1n v\u1eefng. N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ch\u1ee9ng minh \u0111\u01b0\u1ee3c vi\u1ec7c h\u1ed7 tr\u1ee3 n\u00f4ng d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng t\u1ea1i Vi\u1ec7t Nam ho\u1eb7c quy tr\u00ecnh s\u1ea3n xu\u1ea5t kh\u00f4ng g\u00e2y h\u1ea1i m\u00f4i tr\u01b0\u1eddng, b\u1ea1n \u0111\u00e3 chi\u1ebfm \u0111\u01b0\u1ee3c 50% c\u1ea3m t\u00ecnh c\u1ee7a h\u1ecd.<\/p>\n
\u0110\u1ec3 \u0111\u1ee9ng v\u1eefng, b\u1ea1n c\u1ea7n m\u1ed9t Unique Selling Proposition (USP) m\u1ea1nh m\u1ebd. V\u00ed d\u1ee5, n\u1ebfu l\u00e0 c\u00e0 ph\u00ea, \u0111\u1eebng ch\u1ec9 b\u00e1n h\u1ea1t c\u00e0 ph\u00ea, h\u00e3y b\u00e1n ‘V\u0103n h\u00f3a c\u00e0 ph\u00ea phin \u0111\u1ed9c b\u1ea3n’ ho\u1eb7c ‘V\u1ecb \u0111\u1eadm \u0111\u00e0 c\u1ee7a v\u00f9ng \u0111\u1ea5t cao nguy\u00ean Vi\u1ec7t Nam’. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c g\u1eafn li\u1ec1n v\u1edbi m\u1ed9t gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac m\u00e0 ng\u01b0\u1eddi Ph\u00e1p c\u00f3 th\u1ec3 \u0111\u1ed3ng c\u1ea3m.<\/p>\n
Th\u1ecb hi\u1ebfu th\u1ea9m m\u1ef9 c\u1ee7a ng\u01b0\u1eddi Ph\u00e1p r\u1ea5t cao. Bao b\u00ec qu\u00e1 s\u1eb7c s\u1ee1 ho\u1eb7c ch\u1ee9a qu\u00e1 nhi\u1ec1u th\u00f4ng tin h\u1ed7n lo\u1ea1n s\u1ebd b\u1ecb coi l\u00e0 thi\u1ebfu chuy\u00ean nghi\u1ec7p. H\u00e3y chuy\u1ec3n sang phong c\u00e1ch t\u1ed1i gi\u1ea3n (minimalism), s\u1eed d\u1ee5ng ch\u1ea5t li\u1ec7u t\u00e1i ch\u1ebf v\u00e0 tr\u00ecnh b\u00e0y th\u00f4ng tin b\u1eb1ng ti\u1ebfng Ph\u00e1p chu\u1ea9n x\u00e1c (\u0111\u1eb7c bi\u1ec7t l\u01b0u \u00fd l\u1ed7i ch\u00ednh t\u1ea3 v\u00e0 ng\u1eef ph\u00e1p).<\/p>\n
Kh\u00f4ng c\u00f3 \u0111\u01b0\u1eddng t\u1eaft t\u1ea1i Ph\u00e1p. M\u1ecdi s\u1ea3n ph\u1ea9m \u0111\u1ec1u ph\u1ea3i v\u01b0\u1ee3t qua h\u00e0ng r\u00e0o k\u1ef9 thu\u1eadt c\u1ee7a EU. Vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ch\u1ee9ng ch\u1ec9 qu\u1ed1c t\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 th\u1ee7 t\u1ee5c h\u00e0nh ch\u00ednh m\u00e0 l\u00e0 ‘gi\u1ea5y th\u00f4ng h\u00e0nh’ ni\u1ec1m tin \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i l\u1edbn nh\u01b0 Carrefour hay Casino.<\/p>\n
K\u00eanh truy\u1ec1n th\u1ed1ng:<\/strong> C\u00e1c c\u1eeda h\u00e0ng th\u1ef1c ph\u1ea9m \u00c1 \u0110\u00f4ng (ch\u1ee7 y\u1ebfu ph\u1ee5c v\u1ee5 ki\u1ec1u b\u00e0o).<\/p>\n<\/li>\n K\u00eanh hi\u1ec7n \u0111\u1ea1i:<\/strong> C\u00e1c h\u1ec7 th\u1ed1ng \u0111\u1ea1i si\u00eau th\u1ecb (Grandes Surfaces) gi\u00fap ti\u1ebfp c\u1eadn ng\u01b0\u1eddi b\u1ea3n \u0111\u1ecba.<\/p>\n<\/li>\n Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed:<\/strong> Amazon Ph\u00e1p, Cdiscount l\u00e0 nh\u1eefng m\u1ea3nh \u0111\u1ea5t m\u00e0u m\u1ee1 \u0111\u1ec3 th\u1eed nghi\u1ec7m ph\u1ea3n \u1ee9ng th\u1ecb tr\u01b0\u1eddng.<\/p>\n<\/li>\n<\/ul>\n Ng\u01b0\u1eddi Ph\u00e1p y\u00eau th\u00edch ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n. H\u00e3y k\u1ec3 v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a nguy\u00ean li\u1ec7u t\u1eeb nh\u1eefng c\u00e1nh \u0111\u1ed3ng Vi\u1ec7t Nam \u0111\u1ebfn b\u00e0n \u0103n t\u1ea1i Paris. S\u1eed d\u1ee5ng video ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi b\u1ed1i c\u1ea3nh thi\u00ean nhi\u00ean Vi\u1ec7t Nam h\u00f9ng v\u0129 nh\u01b0ng \u0111\u01b0\u1ee3c ch\u1ec9nh s\u1eeda theo phong c\u00e1ch \u0111i\u1ec7n \u1ea3nh ph\u01b0\u01a1ng T\u00e2y.<\/p>\n Thay v\u00ec thu\u00ea nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng h\u1ea1ng A t\u1ed1n k\u00e9m, vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c Blogger \u1ea9m th\u1ef1c, th\u1eddi trang ho\u1eb7c l\u1ed1i s\u1ed1ng t\u1ea1i Ph\u00e1p s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n. C\u00e1c b\u00e0i b\u00e1o tr\u00ean nh\u1eefng t\u1edd b\u00e1o uy t\u00edn nh\u01b0 Le Monde hay Le Figaro c\u0169ng l\u00e0 b\u1ea3o ch\u1ee9ng v\u00e0ng cho danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n Nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t v\u1ea5p ng\u00e3 v\u00ec qu\u00e1 t\u1ef1 tin v\u00e0o th\u00e0nh c\u00f4ng t\u1ea1i qu\u00ea nh\u00e0. T\u1ea1i Ph\u00e1p, vi\u1ec7c ‘\u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a’ l\u00e0 b\u1eaft bu\u1ed9c. M\u1ed9t s\u1ed1 l\u1ed7i ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/p>\n D\u1ecbch thu\u1eadt m\u00e1y m\u00f3c, kh\u00f4ng hi\u1ec3u ng\u1eef c\u1ea3nh v\u0103n h\u00f3a.<\/p>\n<\/li>\n D\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ch\u1eadm ch\u1ea1p (Ng\u01b0\u1eddi Ph\u00e1p y\u00eau c\u1ea7u s\u1ef1 ph\u1ea3n h\u1ed3i chuy\u00ean nghi\u1ec7p).<\/p>\n<\/li>\n Thi\u1ebfu s\u1ef1 nh\u1ea5t qu\u00e1n trong nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<\/li>\n<\/ul>\n Tham gia c\u00e1c h\u1ed9i ch\u1ee3 th\u01b0\u01a1ng m\u1ea1i l\u1edbn nh\u01b0 SIAL (th\u1ef1c ph\u1ea9m) hay Premiere Vision (th\u1eddi trang) l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c. \u0110\u1eebng \u0111i m\u1ed9t m\u00ecnh, h\u00e3y k\u1ebft n\u1ed1i v\u1edbi c\u00e1c Hi\u1ec7p h\u1ed9i doanh nghi\u1ec7p Vi\u1ec7t Nam t\u1ea1i Ph\u00e1p v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c nh\u01b0 Europe Education \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u1ec1 th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng v\u00e0 k\u1ebft n\u1ed1i gi\u00e1o d\u1ee5c – \u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c ch\u1ea5t l\u01b0\u1ee3ng cho v\u0103n ph\u00f2ng \u0111\u1ea1i di\u1ec7n.<\/p>\n X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Ph\u00e1p l\u00e0 m\u1ed9t cu\u1ed9c marathon, kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ea1y n\u01b0\u1edbc r\u00fat. Doanh nghi\u1ec7p Vi\u1ec7t c\u1ea7n s\u1ef1 ki\u00ean nh\u1eabn, tinh th\u1ea7n c\u1ea7u th\u1ecb v\u00e0 s\u1ef1 \u0111\u1ea7u t\u01b0 b\u00e0i b\u1ea3n v\u00e0o h\u00ecnh \u1ea3nh. Khi \u0111\u00e3 chinh ph\u1ee5c \u0111\u01b0\u1ee3c ng\u01b0\u1eddi Ph\u00e1p, b\u1ea1n \u0111\u00e3 c\u00f3 t\u1ea5m v\u00e9 th\u00f4ng h\u00e0nh quy\u1ec1n l\u1ef1c nh\u1ea5t \u0111\u1ec3 ti\u1ebfn v\u00e0o to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c2u. H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng b\u01b0\u1edbc nh\u1ecf nh\u1ea5t nh\u01b0ng v\u1edbi m\u1ed9t t\u1ea7m nh\u00ecn v\u0129 \u0111\u1ea1i nh\u1ea5t.<\/p>\n Europe Education hy v\u1ecdng r\u1eb1ng nh\u1eefng chia s\u1ebb tr\u00ean s\u1ebd gi\u00fap c\u00e1c ch\u1ee7 doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn \u0111a chi\u1ec1u v\u00e0 v\u1eefng tin h\u01a1n tr\u00ean con \u0111\u01b0\u1eddng kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t t\u1ea1i Ph\u00e1p.<\/p>","protected":false},"excerpt":{"rendered":" Ph\u00e1p kh\u00f4ng ch\u1ec9 l\u00e0 tr\u00e1i tim c\u1ee7a Li\u00ean minh Ch\u00e2u \u00c2u m\u00e0 c\u00f2n l\u00e0 c\u1eeda ng\u00f5 v\u0103n h\u00f3a, th\u01b0\u01a1ng m\u1ea1i kh\u1eaft khe b\u1eadc nh\u1ea5t th\u1ebf gi\u1edbi. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam, vi\u1ec7c \u0111\u1eb7t ch\u00e2n l\u00ean th\u00e1p Eiffel kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 b\u00e0i to\u00e1n xu\u1ea5t kh\u1ea9u h\u00e0ng h\u00f3a, m\u00e0 l\u00e0 cu\u1ed9c ch\u01a1i c\u00e2n…<\/p>","protected":false},"author":1,"featured_media":10057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-10055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xuc-tien-thuong-mai-phap-viet"],"acf":[],"_links":{"self":[{"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/posts\/10055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/comments?post=10055"}],"version-history":[{"count":1,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/posts\/10055\/revisions"}],"predecessor-version":[{"id":10058,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/posts\/10055\/revisions\/10058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/media\/10057"}],"wp:attachment":[{"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/media?parent=10055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/categories?post=10055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/tags?post=10055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}4. Ti\u1ebfp th\u1ecb v\u00e0 Truy\u1ec1n th\u00f4ng t\u1ea1i Ph\u00e1p<\/h2>\n
K\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Storytelling)<\/h3>\n
S\u1eed d\u1ee5ng Micro-Influencers v\u00e0 PR truy\u1ec1n th\u1ed1ng<\/h3>\n
5. Nh\u1eefng sai l\u1ea7m c\u1ea7n tr\u00e1nh khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Ph\u00e1p<\/h2>\n
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6. T\u1ea7m quan tr\u1ecdng c\u1ee7a m\u1ea1ng l\u01b0\u1edbi k\u1ebft n\u1ed1i (Networking)<\/h2>\n
K\u1ebft lu\u1eadn: Ki\u00ean tr\u00ec l\u00e0 ch\u00eca kh\u00f3a<\/h2>\n