{"id":7190,"date":"2024-08-16T00:34:39","date_gmt":"2024-08-16T00:34:39","guid":{"rendered":"https:\/\/europe.edu.vn\/?p=7190"},"modified":"2025-03-01T01:37:06","modified_gmt":"2025-03-01T01:37:06","slug":"chien-luoc-marketing-dac-thu-de-tiep-can-khach-hang-chau-au","status":"publish","type":"post","link":"https:\/\/europe.edu.vn\/fr\/chien-luoc-marketing-dac-thu-de-tiep-can-khach-hang-chau-au\/","title":{"rendered":"Chi\u1ebfn L\u01b0\u1ee3c Marketing \u0110\u1eb7c Th\u00f9 \u0110\u1ec3 Ti\u1ebfp C\u1eadn Kh\u00e1ch H\u00e0ng Ch\u00e2u \u00c2u"},"content":{"rendered":"

Vi\u1ec7c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c2u \u0111\u00f2i h\u1ecfi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1eb7c th\u00f9 nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u1ecb tr\u01b0\u1eddng n\u00e0y kh\u00f4ng ch\u1ec9 r\u1ed9ng l\u1edbn m\u00e0 c\u00f2n r\u1ea5t \u0111a d\u1ea1ng v\u1ec1 v\u0103n h\u00f3a, ng\u00f4n ng\u1eef, v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1eb7c th\u00f9 m\u00e0 doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd khi mu\u1ed1n th\u00e2m nh\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n t\u1ea1i th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c2u.<\/strong><\/p>\n\n\n\n

1. Hi\u1ec3u R\u00f5 \u0110\u1eb7c \u0110i\u1ec3m T\u1eebng Th\u1ecb Tr\u01b0\u1eddng Qu\u1ed1c Gia<\/h2>\n\n\n\n

Ch\u00e2u \u00c2u kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kh\u1ed1i \u0111\u1ed3ng nh\u1ea5t m\u00e0 bao g\u1ed3m nhi\u1ec1u qu\u1ed1c gia v\u1edbi v\u0103n h\u00f3a, ng\u00f4n ng\u1eef, v\u00e0 th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau. Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng t\u1eebng th\u1ecb tr\u01b0\u1eddng c\u1ee5 th\u1ec3, bao g\u1ed3m:<\/p>\n\n\n\n

Ng\u00f4n ng\u1eef:<\/strong> \u0110\u1ea3m b\u1ea3o c\u00e1c chi\u1ebfn d\u1ecbch marketing \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng ng\u00f4n ng\u1eef b\u1ea3n \u0111\u1ecba \u0111\u1ec3 t\u1ea1o s\u1ef1 g\u1ea7n g\u0169i v\u00e0 t\u0103ng t\u00ednh hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

V\u0103n h\u00f3a:<\/strong> M\u1ed7i qu\u1ed1c gia c\u00f3 nh\u1eefng phong t\u1ee5c, truy\u1ec1n th\u1ed1ng v\u00e0 chu\u1ea9n m\u1ef1c v\u0103n h\u00f3a ri\u00eang. Hi\u1ec3u r\u00f5 v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng gi\u00fap doanh nghi\u1ec7p tr\u00e1nh \u0111\u01b0\u1ee3c c\u00e1c sai l\u1ea7m trong giao ti\u1ebfp v\u00e0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ef1 tin c\u1eady v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n

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\"Chi\u1ebfn<\/figure><\/div>\n\n\n

<\/p>\n\n\n\n

2. T\u1eadn D\u1ee5ng S\u1ee9c M\u1ea1nh C\u1ee7a Th\u01b0\u01a1ng Hi\u1ec7u \u0110\u1ecba Ph\u01b0\u01a1ng<\/h2>\n\n\n\n

Th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c2u r\u1ea5t coi tr\u1ecdng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng. Do \u0111\u00f3, khi th\u00e2m nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem x\u00e9t vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c \u0111\u1ed1i t\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng. Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng \u0111\u1ed9 tin c\u1eady m\u00e0 c\u00f2n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

3. \u0110i\u1ec1u Ch\u1ec9nh S\u1ea3n Ph\u1ea9m Ph\u00f9 H\u1ee3p V\u1edbi Nhu C\u1ea7u \u0110\u1ecba Ph\u01b0\u01a1ng<\/h2>\n\n\n\n

M\u1ed7i qu\u1ed1c gia t\u1ea1i Ch\u00e2u \u00c2u c\u00f3 nhu c\u1ea7u v\u00e0 xu h\u01b0\u1edbng ti\u00eau d\u00f9ng kh\u00e1c nhau. Do \u0111\u00f3, vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng l\u00e0 r\u1ea5t quan tr\u1ecdng. V\u00ed d\u1ee5, m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 c\u1ea7n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh v\u1ec1 bao b\u00ec, h\u01b0\u01a1ng v\u1ecb, ho\u1eb7c t\u00ednh n\u0103ng \u0111\u1ec3 \u0111\u00e1p \u1ee9ng th\u1ecb hi\u1ebfu c\u1ee7a t\u1eebng qu\u1ed1c gia.<\/p>\n\n\n

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\"Chi\u1ebfn<\/figure><\/div>\n\n\n

<\/p>\n\n\n\n

4. \u1ee8ng D\u1ee5ng Chi\u1ebfn L\u01b0\u1ee3c Digital Marketing Hi\u1ec7u Qu\u1ea3<\/h2>\n\n\n\n

Digital marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ea1i Ch\u00e2u \u00c2u. Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng h\u00e0nh vi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c qu\u1ed1c gia kh\u00e1c nhau c\u00f3 th\u1ec3 kh\u00e1c nhau. M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t bao g\u1ed3m:<\/p>\n\n\n\n

SEO \u0111a ng\u00f4n ng\u1eef:<\/strong> T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u1edbi c\u00e1c ng\u00f4n ng\u1eef kh\u00e1c nhau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y d\u1ec5 d\u00e0ng b\u1edfi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn:<\/strong> S\u1eed d\u1ee5ng Google Ads, Facebook Ads, ho\u1eb7c c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn t\u1ea1i t\u1eebng qu\u1ed1c gia \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

M\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> Khai th\u00e1c c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn t\u1ea1i t\u1eebng qu\u1ed1c gia \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n\n\n\n

5. Ch\u00fa Tr\u1ecdng \u0110\u1ebfn C\u00e1c Ch\u00ednh S\u00e1ch Ph\u00e1p L\u00fd v\u00e0 Quy \u0110\u1ecbnh<\/h2>\n\n\n\n

Ch\u00e2u \u00c2u n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c quy \u0111\u1ecbnh ch\u1eb7t ch\u1ebd v\u1ec1 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u (GDPR) v\u00e0 ti\u00eau chu\u1ea9n an to\u00e0n s\u1ea3n ph\u1ea9m. Doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh n\u00e0y \u0111\u1ec3 tr\u00e1nh b\u1ecb ph\u1ea1t v\u00e0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng tin t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, c\u00e1c ch\u00ednh s\u00e1ch v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, thu\u1ebf v\u00e0 v\u1eadn chuy\u1ec3n c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng.<\/p>\n\n\n

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\"Chi\u1ebfn<\/figure><\/div>\n\n\n

<\/p>\n\n\n\n

6. X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c Gi\u00e1 C\u1ea3 H\u1ee3p L\u00fd<\/h2>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3 c\u1ea7n ph\u1ea3i linh ho\u1ea1t v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi s\u1ee9c mua v\u00e0 th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a t\u1eebng qu\u1ed1c gia t\u1ea1i Ch\u00e2u \u00c2u. \u1ede m\u1ed9t s\u1ed1 qu\u1ed1c gia, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eb5n s\u00e0ng chi tr\u1ea3 cao cho ch\u1ea5t l\u01b0\u1ee3ng, trong khi \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng kh\u00e1c, gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u01a1n c\u1ea3.<\/p>\n\n\n\n

7. Khai Th\u00e1c C\u00e1c S\u1ef1 Ki\u1ec7n v\u00e0 L\u1ec5 H\u1ed9i \u0110\u1ecba Ph\u01b0\u01a1ng<\/h2>\n\n\n\n

Ch\u00e2u \u00c2u c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ec5 h\u1ed9i v\u00e0 s\u1ef1 ki\u1ec7n l\u1edbn trong n\u0103m, \u0111\u00e2y l\u00e0 c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 doanh nghi\u1ec7p qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Vi\u1ec7c tham gia v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n t\u1ea1o ra nh\u1eefng k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n

D\u1ecbch V\u1ee5 X\u00fac Ti\u1ebfn Th\u01b0\u01a1ng M\u1ea1i Vi\u1ec7t Nam – Ch\u00e2u \u00c2u C\u00f9ng Trung T\u00e2m Europe Education<\/h2>\n\n\n\n

Trung t\u00e2m Europe Education<\/a> t\u1ef1 h\u00e0o mang \u0111\u1ebfn d\u1ecbch v\u1ee5 x\u00fac ti\u1ebfn th\u01b0\u01a1ng m\u1ea1i Vi\u1ec7t Nam – Ch\u00e2u \u00c2u, gi\u00fap c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t ti\u1ebfp c\u1eadn v\u00e0 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng t\u1ea1i c\u00e1c qu\u1ed1c gia Ch\u00e2u \u00c2u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. V\u1edbi \u0111\u1ed9i ng\u0169 chuy\u00ean gia gi\u00e0u kinh nghi\u1ec7m v\u00e0 am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng, v\u0103n h\u00f3a, v\u00e0 ph\u00e1p l\u00fd t\u1ea1i Ch\u00e2u \u00c2u, ch\u00fang t\u00f4i h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p t\u1eeb kh\u00e2u nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn, cho \u0111\u1ebfn vi\u1ec7c thi\u1ebft l\u1eadp c\u00e1c quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u0111\u1ecba ph\u01b0\u01a1ng. D\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p v\u01b0\u1ee3t qua r\u00e0o c\u1ea3n v\u0103n h\u00f3a v\u00e0 ng\u00f4n ng\u1eef m\u00e0 c\u00f2n t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 th\u00e0nh c\u00f4ng d\u00e0i h\u1ea1n.<\/p>\n\n\n\n

K\u1ebft Lu\u1eadn<\/h2>\n\n\n\n

\u0110\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 ph\u00e1t tri\u1ec3n t\u1ea1i th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c2u, doanh nghi\u1ec7p c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c marketing tinh t\u1ebf v\u00e0 linh ho\u1ea1t, k\u1ebft h\u1ee3p gi\u1eefa vi\u1ec7c hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng, t\u1ed1i \u01b0u h\u00f3a digital marketing, v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd. B\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 \u0111\u1eb7c th\u00f9 c\u1ee7a t\u1eebng qu\u1ed1c gia, doanh nghi\u1ec7p s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng t\u1ea1i th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng n\u00e0y.<\/p>","protected":false},"excerpt":{"rendered":"

Vi\u1ec7c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c2u \u0111\u00f2i h\u1ecfi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1eb7c th\u00f9 nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng. Th\u1ecb tr\u01b0\u1eddng n\u00e0y kh\u00f4ng ch\u1ec9 r\u1ed9ng l\u1edbn m\u00e0 c\u00f2n r\u1ea5t \u0111a d\u1ea1ng v\u1ec1 v\u0103n h\u00f3a, ng\u00f4n ng\u1eef, v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng chi\u1ebfn…<\/p>","protected":false},"author":1,"featured_media":7194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-7190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-new"],"acf":[],"_links":{"self":[{"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/posts\/7190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/comments?post=7190"}],"version-history":[{"count":1,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/posts\/7190\/revisions"}],"predecessor-version":[{"id":7195,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/posts\/7190\/revisions\/7195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/media\/7194"}],"wp:attachment":[{"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/media?parent=7190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/categories?post=7190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/europe.edu.vn\/fr\/wp-json\/wp\/v2\/tags?post=7190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}